RAI – “Radiotelevisione Italiana”, often abbreviated as RAI, is the radio and television of the Italian state. This means that they are the group that provides public service broadcasting in Italy.
in the following tv commercials we see a young child outside a schoolplay, an old couple dancing in a ballroom and a kid in a language school who gets his first right answer after a one-year course. A rai news tv crew breaks in for an interview, and their everyday life suddenly becomes important.
CLAIM: IF IT'S IMPORTANT TO YOU, IT'S IMPORTANT TO US.